Monday, December 31, 2012

Brands Should Use Social Media to Engage Consumers, Amplify ...

Smartphones and tablets have led to always on access to the Internet. Where are people spending a majority of their time online? According to Nielsen?s 2012 Social Media Report, more and more of it is spent on social networking sites.

?Time spent on mobile apps and the mobile web account for 63 percent of the year-over-year growth in overall time spend using social media,? states the report. In addition, 46 percent of social media users access social networks via a mobile device.?In regard to social media use overall, users in the US spent 121 billion minutes on social networking sites between July 2011 and July 2012, up from 88 billion the previous year.

Reliance on Social Media Good News for Brands

Whether on mobile devices, laptops or desktop computers, this hunger for interaction via social media is good news for brands. A recent survey (PDF) from social media curation platform provider?Mass Relevance revealed some interesting facts:

  • 59 percent of respondents reported they are more likely to trust brands?that integrate social media;
  • 75 percent of social networkers talk about brands; for 18-34 year-olds it?s 91 percent;
  • 62 percent are more likely to engage with social brands;
  • 60 percent are more likely to share the messages of brands that integrate social experiences into their own digital properties, such as a brand website or mobile app;
  • Where social commerce is concerned, nearly two-thirds (64 percent) have already made a purchase based on social content; that was true of 76 percent of 18-34 year-olds.

Recommendations for Brands

In summarizing the survey results, Mass Relevance found that consumers rely on social media in four ways:

  • They pay more attention to brands that integrate social media;
  • They are more likely to share social experiences;
  • They prefer to do business with social brands;
  • They use social information to make purchasing decisions.

Based on these findings, the company made the following recommendations:

Brands Should Engage with Consumers via Social Media

?Consumers pay more attention to brands that create social media experiences and spend more time on websites when social media is integrated,? the survey said. Therefore, brands should integrate social media experiences into their own web properties (including mobile apps), as well as engage with consumers on social networks.

Brands Should Use Social Media to Amplify Their Message

Not only do brands have audiences, each audience member has his or her own network of friends and followers. When a brand shares a message, chances are some of its fans will follow suit. When the audience shares, the message is amplified.??The good news is the audience wants?to share the message of social brands,? stated the survey.

Brands Should Use Social Media to Foster Trust

Since more than half of survey respondents indicated that they are ?more likely to trust brands that integrate social media,? brands should use it to foster such confidence.

Conclusion

The increased use of mobile technologies has made access to social media easier and more readily available and people are taking advantage of this access to talk about brands. Therefore, brands should welcome this trend by integrating social experiences to engage with fans and followers, amplify brand messaging, and promote trust.

?Your audience prefers and trusts social brands and is starting to use?social information to make purchasing decisions. With the fragmentation?of experiences, the explosion of digital experiences, and the desire for?participation, the time to integrate social media into all facets of brand?marketing is now,? the survey declares.

Brands that do so put themselves ahead of the sales cycle and create a presence at multiple touchpoints along the purchase funnel.


Today?s article is sponsored by Payvment: The #1 Social Commerce Platform

Source: http://socialcommercetoday.com/brands-should-use-social-media-to-engage-consumers-amplify-messages-and-promote-trust-survey-says/

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The Ultimate Japanese Convenience Food. Gyoza. | The ...

gyoza cookedWe love gyoza. Plump little Japanese dumplings filled with meat and vegetables. Their bottoms fried to a golden hue and tops softly steamed to silky perfection. They are available everywhere in Niseko. On and off piste. Always on the menu at the local izakaya to have with a drink and the ramen and noodle houses as an appetiser before the main course.

With three hungry teenagers in tow I paid a visit to the local Japanese supermarket in Kutchan town to stock up on supplies. I now have a refrigerator full of Japanese convenience food to satisfy the hungriest and greediest of them all. Gyoza, ramen, soba, pork or chicken buns, edamame and even tempura prawns are all available in handy convenience packs. With a minimum of fuss an authentic Japanese meal can be on the table in minutes.

Here?s how its done. Buy a packet of prepared gyoza from the Japanese supermarket. Any brand will do (it has to really as I neither speak Japanese or read kanji or hiragana). ?Be guided by the pictures.

gyoza packet

Heat a pan on medium with a little olive oil. Sear the bottoms of the gyoza until they are golden brown. Add 1/2 a cup of water and the contents of the seasoning sachets. Steam until the liquid has evaporated and serve.

So easy that even my teenagers can prepare these for themselves. With unrestricted access to the refrigerator they will probably eat a whole packet each.?The ski lifts here open at 8.30 am and operate until 9 pm at night. Often my little darlings ski home at around 5 pm. Raid the fridge and can be back out there under lights until the last run.

I myself prefer to pay a relaxing visit to the soothing mineral waters of the onsen and then visit one of the many izakaya and restaurants for a bite to eat. ?Tonight my husband and I are off to ABuCha for sukiyaki.?Whilst I adore these gyoza too, when I?m on holiday my children can fend for themselves. Fortunately these gyoza are also available in Japanese supermarkets back at home. So you?don?t?have to wait for a trip to Japan to enjoy them.

Source: http://thepaddingtonfoodie.com/2012/12/31/the-ultimate-japanese-convenience-food-gyoza/

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Sunday, December 30, 2012

Venezuela VP: Chavez suffers 'new complications'

FILE - In this Dec. 8, 2012, file photo released by Miraflores Press Office, Venezuela's President Hugo Chavez, left, holds up a copy of the Venezuelan national constitution as his Vice President Nicolas Maduro looks on during a televised speech at Miraflores presidential palace in Caracas, Venezuela. Chavez has suffered "new complications" following his cancer surgery in Cuba, Maduro said Sunday, Dec. 30, 2012, describing the Venezuelan leader's condition as delicate. (AP Photo/Miraflores Press Office, Marcelo Garcia, file)

FILE - In this Dec. 8, 2012, file photo released by Miraflores Press Office, Venezuela's President Hugo Chavez, left, holds up a copy of the Venezuelan national constitution as his Vice President Nicolas Maduro looks on during a televised speech at Miraflores presidential palace in Caracas, Venezuela. Chavez has suffered "new complications" following his cancer surgery in Cuba, Maduro said Sunday, Dec. 30, 2012, describing the Venezuelan leader's condition as delicate. (AP Photo/Miraflores Press Office, Marcelo Garcia, file)

Iconic T-shirts styled with images of Venezuela's President Hugo Chavez are displayed for sale next to a T-shirt of Venezuelan musician Ali Primera, in Caracas, Venezuela, Friday, Dec. 28, 2012. The obsessive, circular conversations about Chavez's health dominate family dinners, plaza chit-chats and social media sites in this country on edge since its larger-than-life leader went to Cuba for emergency cancer surgery more than two weeks ago. The man whose booming voice once dominated the airwaves for hours at a time has not been seen or heard from since.(AP Photo/Fernando Llano)

In this photo provided by Cuba's state newspaper Granma, Cuban Foreign Minister Bruno Rodriguez , left, talks with Venezuela's Vice President Nicolas Maduro, center, as Venezuelan Attorney General Cilia Flores watches at the Jose Marti International Airport in Havana on Saturday, Dec. 29, 2012. Maduro arrived in Cuba to visit Venezuelan President Hugo Chavez, who is recovering from a surgery_ his fourth operation related to his pelvic cancer since June 2011. (AP Photo/Granma, Juvenal Balan Neyra )

Portraits of Venezuela's independence hero Simon Bolivar, left, and Venezuela's President Hugo Chavez are exhibited for sale on folding easels in Caracas, Venezuela, Friday, Dec. 28, 2012. The obsessive, circular conversations about Chavez's health dominate family dinners, plaza chit-chats and social media sites in this country on edge since its larger-than-life leader went to Cuba for emergency cancer surgery more than two weeks ago. The man whose booming voice once dominated the airwaves for hours at a time has not been seen or heard from since.(AP Photo/Fernando Llano)

(AP) ? Hugo Chavez has suffered "new complications" following his cancer surgery in Cuba, his vice president said Sunday, describing the Venezuelan leader's condition as delicate.

Vice President Nicolas Maduro spoke with a solemn expression in a televised address from Havana, saying he had spoken with Chavez and that the president sent greetings to his homeland. Maduro did not give details about the complications, which he said came amid a respiratory infection.

"Several minutes ago we were with President Chavez. We greeted each other and he himself referred to these complications," Maduro said, reading from a prepared statement. The vice president was seated alongside Chavez's eldest daughter, Rosa, and son-in-law Jorge Arreaza, as well as Attorney General Cilia Flores.

Maduro's comments suggest an increasingly difficult fight for the ailing president. The Venezuelan leader has not been seen or heard from since undergoing his fourth cancer-related surgery Dec. 11, and government officials have said he might not return in time for his scheduled Jan. 10 inauguration for a new six-year term.

"The president gave us precise instructions so that, after finishing the visit, we would tell the (Venezuelan) people about his current health condition," Maduro said. "President Chavez's state of health continues to be delicate, with complications that are being attended to, in a process not without risks."

Maduro held up a copy of a newspaper confirming that his message was recorded on Sunday.

"Thanks to his physical and spiritual strength, Comandante Chavez is facing this difficult situation," Maduro said.

Maduro said he had met various times with Chavez's medical team and relatives. He said he would remain in Havana "for the coming hours" but didn't specify how long.

Maduro, who arrived in Havana on Saturday for a sudden and unexpected trip, is the highest-ranking Venezuelan official to see Chavez since the surgery in Cuba, where the president's mentor Fidel Castro has reportedly made regular visits to check on him.

Before flying to Cuba, Maduro said that Energy Minister Hector Navarro would be in charge of government affairs in the meantime.

"The situation does not look good. The fact that Maduro himself would go to Cuba, leaving Hector Navarro in charge only seems understandable if Chavez's health is precarious," said David Smilde, a University of Georgia sociologist and analyst for the Washington Office on Latin America think tank.

Smilde said that Maduro probably made the trip "to be able to talk to Chavez himself and perhaps to talk to the Castros and other Cuban advisers about how to navigate the possibility of Chavez not being able to be sworn in on Jan. 10."

"Mentioning twice in his nationally televised speech that Chavez has suffered new complications only reinforces the appearance that the situation is serious," Smilde said.

Before his operation, Chavez acknowledged he faced risks and designated Maduro as his successor, telling supporters they should vote for the vice president if a new presidential election were necessary.

Chavez said at the time that his cancer had come back despite previous surgeries, chemotherapy and radiation treatment. He has been fighting an undisclosed type of pelvic cancer since June 2011.

Medical experts say that it's common for patients who have undergone major surgeries to suffer respiratory infections and that how a patient fares can vary widely from a quick recovery in a couple of days to a fight for life on a respirator.

Maduro's latest update differed markedly from last Monday, when he had said he received a phone call from the president and that Chavez was up and walking.

The vice president spoke on Sunday below a picture of 19th century independence hero Simon Bolivar, the inspiration of Chavez's leftist Bolivarian Revolution movement.

Maduro expressed faith that Chavez's "immense will to live and the care of the best medical specialists will help our president successfully fight this new battle." He concluded his message saying: "Long live Chavez."

Chavez has been in office since 1999 and was re-elected in October, three months after he had announced that his latest tests showed he was cancer-free.

Opposition politicians have criticized a lack of detailed information about Chavez's condition, and last week repeated their demands for a full medical report.

Information Minister Ernesto Villegas defended the government's handling of the situation, saying during a televised panel discussion on Sunday night that Chavez "has told the truth in his worst moments" throughout his presidency.

Villegas said a government-organized New Year's Eve concert in a downtown Caracas plaza had been canceled, and he urged Venezuelans to pray for Chavez.

Chavez's daughter Maria, who has been with the president since his surgery, said in a message on her Twitter account: "Thank you people of Venezuela. Thank you people of the world. You and your love have always been our greatest strength! God is with us! We love you!"

Allies of the president also responded on Twitter, repeating the phrase: "Chavez lives and will triumph."

___

Ian James on Twitter: http://twitter.com/ianjamesap

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-12-30-Venezuela-Chavez/id-662f7cb754574e2ba220a3e979799bea

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Movie Reviews: Django Unchained, Les Miserables, Jack Reacher ...

Editor's Note: All reviews and information aggregated from?Moviefone.?For reviews from?Mark Glass, a Clayton resident and member of the St. Louis Film Critics Association, please see his Local Voices section on Patch.

Want to add your own review? Share your thoughts in the comments!

Django Unchained

"A sharp shock of a film in an Awards season very full of movies so noble they become immobile. It's wildly unlikely to get much love from the Academy, and that's fine-bluntly, it's too good for them. With its bloody stew of history and hysteria, action taken from movies and atrocities taken from fact, Django isn't just a movie only America could make-it's also a movie only America needs to." Boxoffice Magazine.?Full Review.

"Exactly what you might expect from the fearless, controversial director of "Pulp Fiction" - it's overlong, raunchy, shocking, grim, exaggerated, self-indulgently over-the-top and so politically incorrect it demands a new definition of the term. It is also bold, original, mesmerizing, stylish and one hell of a piece of entertainment." Rex Reed of New York Observer.?Full Review.

"Django Unchained also has the pure, almost meaningless excitement which I found sorely lacking in Tarantino's previous film, Inglourious Basterds, with its misfiring spaghetti-Nazi trope and boring plot. I can only say Django delivers, wholesale, that particular narcotic and delirious pleasure that Tarantino still knows how to confect in the cinema, something to do with the manipulation of surfaces. It's as unwholesome, deplorable and delicious as a forbidden cigarette." Peter Bradshaw of The Guardian.?Full Review.

Do you plan on seeing this movie? Have you seen it already? Leave a review of the film with a comment below.

- - - - -?

Les Miserables

"Stirring and striking, Hooper's epic musical won't be wanting for awards and plaudits. Danny Cohen's cinematography is stunning and Hathaway's Oscar is guaranteed." Neil Smith of Total Film.?Full Review.

"Russell Crowe's pained vocal stylings (they sound more like barks) as relentless Inspector Javert can be forgiven after hearing Hugh Jackman's old-pro fluidity in the central role of Jean Valjean, hiding a criminal past." Joshua Rothkopf of Time Out New York.?Full Review.

"Fortunately, this sprawling epic is well-anchored. There cannot be a better big-screen showman than Jackman." Elizabeth Weitzman of New York Daily News.?Full Review.

Do you plan on seeing this movie? Have you seen it already? Leave a review of the film with a comment below.

- - - - -?

Jack Reacher

"In terms of pure pop entertainment value, you'll be hard-pressed to find a more smartly constructed, beautifully shot, pulse-pounding movie this holiday season." Drew Taylor of The Playlist.?Full Review.

"A superior thriller, with Cruise and McQuarrie slotting together like a bullet in a clip. Like Reacher on the firing range, the aim isn't always true ? but the misses are fractional." James Mottram of Total Film.?Full Review.

"Tom Cruise is in fine form as mysterious tough guy Jack Reacher finally reaches the big screen." Todd McCarthy of The Hollywood Reporter.?Full Review

Do you plan on seeing this movie? Have you seen it already? Leave a review of the film with a comment below.

- - - - -?

Promised Land

"Krasinki's soft-sell script, lets the movie's ideas get absorbed without grandstanding or pretension. Its issues go down with a smile and common sense, which turns out to be exactly the right formula." Joe Neumaier of New York Daily News.?Full Review.

"Though the film eventually caves to sentiment and stereotype, its alert performances and muted rhythms offer much to enjoy in the interim." Jeanette Catsoulis of NPR.?Full Review.

"Director Gus Van Sant finds the human side of a knotty issue. No polemics. Just the face of a new America in crisis." Peter Travers of Rolling Stone.?Full Review.

- - - - -?

Monsters, Inc. 3-D

"It's the Pixar animators who keep grown-ups as riveted as the kids with visual marvels that dazzle and delight." Peter Travers of Rolling Stone.?Full Review.

"There hasn't been a film in years to use creative energy as efficiently as Monsters, Inc." A.O. Scott of The New York Times.?Full Review.

"Who doesn't need what this movie has to give?" Joe Morgenstern of Wall Street Journal.?Full Review.

Source: http://ladue-frontenac.patch.com/articles/movie-reviews-django-unchained-les-miserables-jack-reacher-promised-land-and-monsters-inc-3-d-da552792

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Black boxes examined in fatal Russian plane crash

Rescuers work at the site where a plane careered off the runwaw at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Alexander Usoltsev)

Rescuers work at the site where a plane careered off the runwaw at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Alexander Usoltsev)

Rescuers work at the site where a plane careered off the runway at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Alexander Usoltsev)

Rescuers work at the site where a plane careered off the runway at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Ivan Sekretarev)

Cars travel past the wreckage of a plane that careered off the runway at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Ivan Sekretarev)

Rescuers work at the site where a plane careered off the runway at Vnukovo Airport in Moscow, Saturday, Dec. 29, 2012. A Tu-204 aircraft belonging to Russian airline Red Wings careered off the runway at Russia's third-busiest airport on Saturday, broke into pieces and caught fire, killing several people. (AP Photo/Ivan Sekretarev)

(AP) ? Investigators on Sunday examined flight recorders and other evidence to try to determine the cause of the airliner crash in Moscow that killed five people, an official said.

The Tu-204 belonging to Russian airline Red Wings was carrying eight people, all of them crew members, when it careered off the runway Saturday while landing at Moscow's Vnukovo Airport. It went partly into an adjacent highway, broke into pieces and caught fire.

Four people were pronounced dead soon after the crash and the airline said on its Twitter account that a fifth, a flight attendant, died Sunday. Those who died Saturday were the pilot, co-pilot, flight engineer and another attendant, Red Wings said.

The survivors were reported in critical or serious condition in Moscow hospitals.

Vladimir Markin, a spokesman for Russia's main investigative agency, was quoted by Russian news agencies saying the data recorders were being examined, along with fuel samples. In addition, he said flight documents for the plane have been taken from the airline for examination.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/cae69a7523db45408eeb2b3a98c0c9c5/Article_2012-12-30-Russia-Plane%20Crash/id-2282415a3c7d4803b097df8b69109691

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Saturday, December 29, 2012

NO. 1 STORY 2012: Dexter community unites, works together after tornado rips through town

The Dexter community's strength played a key role in the immediate reaction to and recovery from the devastating F3 tornado that touched down on March 15 and damaged more than 200 homes, some of which are still in the process of being rebuilt or repaired.

View and purchase photos

The people living in the Dexter area have built a community by forging bonds to improve their overall quality of life and to make the area a great place to live - not to prepare for any major disaster.

All the same, the community's strength played a key role in the immediate reaction to and recovery from the devastating F3 tornado that touched down on March 15 and damaged more than 200 homes, some of which are still in the process of being rebuilt or repaired.

The tornado and the community's response make it Heritage Media's No. 1 story of 2012.

Virtually every organization and agency within Washtenaw County responded in some way, proving the community's strength and laying the groundwork for future emergency response not just in Dexter, but across Washtenaw County.

"You don't think about where you are going to store the 100 cases of water that Lowe's wants to give you," said Assistant Village Manager Courtney Nicholls.

Managing donated resources, directing eager volunteers (or holding them back initially when their helpfulness could put them in harm's way), reaching residents when your electronic means of communication are hamstrung by lost power - these are some of the experiences that local government officials have learned from.

The hope is that there won't be another incident of such magnitude in the county, but the Dexter area and its partners in the tornado response at the Washtenaw County Sheriff's Office, the Michigan State Police and the county government walked away wiser and more prepared.

"One example is we have our server for email off site so when the power (in the village) goes down, we can access it from anywhere and get messages out (under those circumstances," Nicholls said. "The tornado is also when we started using Facebook. Even though we had (the email server) back the next day, (it was still good to have an alternative avenue of communication)."

Just letting people know that the village government was functioning, and coordinating people and resources was important to many residents.

"You just want to let people know that services are fine for the rest of the village," she said. Continued...

The village government also knows that it can count on trash and recycling service provider Waste Management to help when Dumpsters are needed to hold debris.

"We had a lot of things in place that we could use. Debris removal was handled quickly and getting those Dumpsters was a big help," Nicholls said.

Dexter Township has done a lot to prepare for a similar incident in the future, not being in the same position as the village in terms of resources and manpower.

Unlike the village, the township doesn't have emergency sirens, a company like Waste Management at its disposal, or as many financial and human resources, which is why Township Supervisor Pat Kelly, the township board and the township's employees have been hard at work.

"I think we did pretty well given that we have no staff to speak of," Kelly said. "The village has staff - an assistant village manager, department of public work -we have two part-time office workers and a zoning administrator and, other than that, elected officials."

At the time, the township worked with the county and the sheriff's office, and coordinated volunteers from Dexter Township Hall, while the township's comparatively ragtag group handed out fliers to affected residents every couple of days.

Kelly said she's glad that all of her residents were alive and well enough to receive messages, due to the timing of the storm. Ensuring area residents get by similarly unscathed from future incidents is why the township approved expenses to build 16 early warning sirens in the township, in addition to bolstering fire safety.

"Obviously, the outdoor warning sirens were a project that wouldn't have been dreamed of, if it weren't for the tornado," Kelly said. "We saw firsthand that people in the village (were) prepared with the sirens, and we, on the (township) board), felt that was very helpful.

"If any severe weather or anything like that happens again, we want to be as prepared as the village is. Given the damage, we're lucky that no one was hurt or worse."

The township's sirens are still a work in progress that is expected to be completed in 2013. The 16 sirens will be controllable by township officials, as well as county emergency managers and local weather officials. Continued...

Kelly said that the sirens will be utilized in incidents large and small, including a situation of a lost child.

"If a child is lost at Silver Lake Beach, we could activate the siren closest to that location to alert folks to look for that missing child," Kelly said.

Township officials are also working on "continuity of government policies, procedures and protocols" that will address a number of scenarios, including what happens if the township hall is hit by a tornado or other calamity.

"We're working on policies to address those issues," Kelly said. "Our Public Safety Advisory Committee is working on that in an effort to be more prepared and have our residents be more informed and prepared, as well."

Kelly and Nicholls both agreed that one thing that isn't lacking or in need of improvement is the outpouring of support that is waiting to spring forth from the Washtenaw County community in such instances of disaster.

"The response was in the thousands," Kelly said. "It wasn't just community residents, but people from far away, from church organizations, other volunteer organizations that just help out in disasters."

Nicholls said that the village couldn't have managed and utilized all of the volunteers without the help of Dexter Community Schools or Faith in Action.

"The biggest piece was dealing with the phone calls and the people who wanted to volunteer and donate things," she said. "We were lucky that we didn't have the damage and the people in need of much. People wanted to keep donating. We couldn't have managed that without the schools and Faith in Action."

Staff Writer Sean Dalton can be reached at 734-429-7380 or sdalton@heritage.com. Follow him on Twitter @seankdalton. Text HERNews and HERWeather to 22700 to receive news and weather alerts to your cellphone. Msg and data rates may apply. Text HELP for help. Text STOP to cancel.??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? No. 2 STORY 2012: President Obama visits Southeast Michigan twice??????????????????????????????????????????? No. 3 STORY 2012: Ypsilanti, Willow Run school districts merge?????????????????????????????????????????????????????? No. 4 STORY 2012: Sylvan Township solves debt repayment, but many issues still linger

The people living in the Dexter area have built a community by forging bonds to improve their overall quality of life and to make the area a great place to live - not to prepare for any major disaster.

All the same, the community's strength played a key role in the immediate reaction to and recovery from the devastating F3 tornado that touched down on March 15 and damaged more than 200 homes, some of which are still in the process of being rebuilt or repaired.

The tornado and the community's response make it Heritage Media's No. 1 story of 2012.

Virtually every organization and agency within Washtenaw County responded in some way, proving the community's strength and laying the groundwork for future emergency response not just in Dexter, but across Washtenaw County.

"You don't think about where you are going to store the 100 cases of water that Lowe's wants to give you," said Assistant Village Manager Courtney Nicholls.

Managing donated resources, directing eager volunteers (or holding them back initially when their helpfulness could put them in harm's way), reaching residents when your electronic means of communication are hamstrung by lost power - these are some of the experiences that local government officials have learned from.

The hope is that there won't be another incident of such magnitude in the county, but the Dexter area and its partners in the tornado response at the Washtenaw County Sheriff's Office, the Michigan State Police and the county government walked away wiser and more prepared.

"One example is we have our server for email off site so when the power (in the village) goes down, we can access it from anywhere and get messages out (under those circumstances," Nicholls said. "The tornado is also when we started using Facebook. Even though we had (the email server) back the next day, (it was still good to have an alternative avenue of communication)."

Just letting people know that the village government was functioning, and coordinating people and resources was important to many residents.

"You just want to let people know that services are fine for the rest of the village," she said.

The village government also knows that it can count on trash and recycling service provider Waste Management to help when Dumpsters are needed to hold debris.

"We had a lot of things in place that we could use. Debris removal was handled quickly and getting those Dumpsters was a big help," Nicholls said.

Dexter Township has done a lot to prepare for a similar incident in the future, not being in the same position as the village in terms of resources and manpower.

Unlike the village, the township doesn't have emergency sirens, a company like Waste Management at its disposal, or as many financial and human resources, which is why Township Supervisor Pat Kelly, the township board and the township's employees have been hard at work.

"I think we did pretty well given that we have no staff to speak of," Kelly said. "The village has staff - an assistant village manager, department of public work -we have two part-time office workers and a zoning administrator and, other than that, elected officials."

At the time, the township worked with the county and the sheriff's office, and coordinated volunteers from Dexter Township Hall, while the township's comparatively ragtag group handed out fliers to affected residents every couple of days.

Kelly said she's glad that all of her residents were alive and well enough to receive messages, due to the timing of the storm. Ensuring area residents get by similarly unscathed from future incidents is why the township approved expenses to build 16 early warning sirens in the township, in addition to bolstering fire safety.

"Obviously, the outdoor warning sirens were a project that wouldn't have been dreamed of, if it weren't for the tornado," Kelly said. "We saw firsthand that people in the village (were) prepared with the sirens, and we, on the (township) board), felt that was very helpful.

"If any severe weather or anything like that happens again, we want to be as prepared as the village is. Given the damage, we're lucky that no one was hurt or worse."

The township's sirens are still a work in progress that is expected to be completed in 2013. The 16 sirens will be controllable by township officials, as well as county emergency managers and local weather officials.

Kelly said that the sirens will be utilized in incidents large and small, including a situation of a lost child.

"If a child is lost at Silver Lake Beach, we could activate the siren closest to that location to alert folks to look for that missing child," Kelly said.

Township officials are also working on "continuity of government policies, procedures and protocols" that will address a number of scenarios, including what happens if the township hall is hit by a tornado or other calamity.

"We're working on policies to address those issues," Kelly said. "Our Public Safety Advisory Committee is working on that in an effort to be more prepared and have our residents be more informed and prepared, as well."

Kelly and Nicholls both agreed that one thing that isn't lacking or in need of improvement is the outpouring of support that is waiting to spring forth from the Washtenaw County community in such instances of disaster.

"The response was in the thousands," Kelly said. "It wasn't just community residents, but people from far away, from church organizations, other volunteer organizations that just help out in disasters."

Nicholls said that the village couldn't have managed and utilized all of the volunteers without the help of Dexter Community Schools or Faith in Action.

"The biggest piece was dealing with the phone calls and the people who wanted to volunteer and donate things," she said. "We were lucky that we didn't have the damage and the people in need of much. People wanted to keep donating. We couldn't have managed that without the schools and Faith in Action."

Staff Writer Sean Dalton can be reached at 734-429-7380 or sdalton@heritage.com. Follow him on Twitter @seankdalton. Text HERNews and HERWeather to 22700 to receive news and weather alerts to your cellphone. Msg and data rates may apply. Text HELP for help. Text STOP to cancel.??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? No. 2 STORY 2012: President Obama visits Southeast Michigan twice??????????????????????????????????????????? No. 3 STORY 2012: Ypsilanti, Willow Run school districts merge?????????????????????????????????????????????????????? No. 4 STORY 2012: Sylvan Township solves debt repayment, but many issues still linger

Source: http://www.heritage.com/articles/2012/12/29/dexter_leader/news/doc50df2af9ade41542469615.txt

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travel & leisure: Super Camping Suggestions For Making A Great Trip

Going camping? Stay tuned for some information about a few of the challenges you may encounter. Although in general camping is pretty simple and safe, it is still important to take some time to prepare yourself for such an adventure. Keep reading for smart tips.

You should be sure you have survival and first aid kits. These can be useful for any situation and can extend your trip. Your kit can also prevent situations from becoming worse and make it easier to get an individual in need to safety. Always make sure that your cell phone is with you when you get to your campsite, and it should be fully charged. You might want to bring an extra battery as well just in case your original runs low. A cell phone will be your best friend in the event of an emergency, so keep it charged and available.

Bring some entertaining items for your trip. Of course, if you bring too many electronics, you may defeat the purpose of the trip, but there is nothing better than sitting beside a lake reading, or listening to music beside a camp fire at night. Bring duct tape with you since it can help you in many situations. This can help to seal and protect your tent and even protect your body.

Duct tape is a valuable item to carry for many different situations. You can use to help seal leaks and rips and hold together important things that break. It can hold your shoes together if they fall apart, and you can even use it in case of emergencies for a temporary bandage or sling. Be certain you are prepared for any event when you're camping. While it's crucial to plan ahead for things, sometimes things don't go according to plan. Weather can change, situations can arise, injuries or illness can strike. Try not to take unnecessary risks that can yield injury or illness. Remember that you, your possessions and your family members are inevitably going to get dirty. Don't stress out when it inevitably happens. Enjoy your time and don't afraid to be messy. You can go back to normal when you go home.

Take some preventative steps in order to avoid inadvertently draining the batteries in your flashlights during your next camping adventure. You can easily press the "on" switch on a flashlight when digging in your camping bag. To prevent draining the batteries, place them in your flashlight backwards. That way, the flashlight cannot possibly drain the batteries if the ON button is bumped. Carry a handkerchief or bandanna while camping. This single fabric piece can be used as a carrying bag, hand towel, paper towel, potholder, and blotter. As you can see, a handkerchief can serve many different purposes on a camping trip.

Before you head out on a long camping expedition, pack and then unpack your bags a few times first. This way, you can find the way that all of your gear fits into the bags and help reduce the chances that you have forgotten to pack anything. Bring along an emergency survival kit, and keep it on you for the duration of your camping trip. A survival kit should include items like a flare gun, matches that are waterproof, a knife and other items you think you may need. For any life threatening situation, these items may be the only thing standing between you and disaster. Your kit should not be left behind at the camp site, but should be carried with you wherever you go.

Consult your physician if you plan to go camping with a significant medical issue. There could be issues that you aren't aware of. You may need to take some extra precautions that you didn't consider. Duct tape is an interesting item to be included in your inventory while camping. It is nearly as useful while camping as it is around the house. You can slap a piece of it on a leaking air mattress. Also, it can help to seal any tears, which can make your item usable for the duration of your trip. If you plan to take a long hike, be sure to place some on feet to avoid developing blisters. In a pinch, it can even serve as a bandage for injuries. Figure out how to use a compass and read a map in advance. Even if you are familiar with your intended campsite, you could still get lost because many areas look the same. This skill can potentially save your life.

A utility knife can serve you well on your camping trip. The versatility of a utility knife makes it priceless when you are out camping. Bring one to slip into your pocket and throw a backup knife into your bag. You never know when your utility knife will come in handy!

Though you should already understand this, you are a visitor to natural surroundings. Do not leave your campsite filthy or throw trash around. When you're done camping, leave your campsite looking as it did before you got there. If you respect nature, it will last for years. When you go camping, check to be sure there are restrooms available. There might not be a portable toilet. All you need is a secluded area to relieve yourself. Always pack enough toilet paper, or you may learn about leaves the hard way.

An orange peel can help to avoid insect bites. Don't worry if you forget the bug spray. Seasoned campers suggest that you can rub your skin with the inside of an ripe orange peel. Mosquitoes hate the smell and will fly away for a few good hours; and you will be free of the nuisance. Camping is a timeless pastime, popular with people of all ages. You can make your next camping trip pleasurable for all who participate when you have the right knowledge. After reading this article, you now have insights for how to make the most of your next camping trip.

Source: http://bidding-travel.blogspot.com/2012/12/super-camping-suggestions-for-making.html

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Source: http://jurassic-snippy.blogspot.com/2012/12/travel-leisure-super-camping.html

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Awkward Kisses: The Most Uncomfortable Celeb Smooches Of The Year

If romantic comedies have taught us anything, it's that kissing is always sexy, never sloppy and best done in the rain.

But oh, how wrong they are. In fact, no one is immune from the occasional awkward kiss -- not even celebrities. We found the most cringe-worthy make-out moments of the year that are so icky, they'll have you reaching for the mouthwash.

Click through the slideshow below to see the best of 2012's worst kisses.

  • John Travolta and Kelly Preston

    John Travolta planted this awkward smackeroo on wife Kelly Preston at the "Savages" premiere in January.

  • Kirk and Anne Douglas

    A homeless shelter is not the most romantic place for a kiss, which probably explains the awkwardness of this smooch between Kirk and Anne Douglas -- they were in the middle of <a href="http://www.foxnews.com/story/0,2933,312521,00.html">serving Thanksgiving meals</a> at the Los Angeles Mission.

  • Khloe Kardashian and Lamar Odom

    Any kiss between these two is bound to be at least a little awkward because of their significant height difference. But the overly-posed nature of this kiss at the <a href="http://www.starpulse.com/news/Noelle_Talmon/2012/05/01/kardashian_drama_dominates_e_2012_upfr">E! Upfronts in May</a> makes it especially odd.

  • Matthew McConaughey and Camila Alves

    Matthew McConaughey shared a stiff smooch with wife Camila Alves at the Cannes Film Festival in May.

  • Barack and Michelle Obama

    Michelle Obama doesn't look quite ready for President Obama to give her a smooch at the second presidential debate in October.

  • Ben Affleck and Jennifer Garner

    Ben Affleck and Jennifer Garner shared this awkward kiss (are his eyes open?) at the <a href="http://www.dailymail.co.uk/tvshowbiz/article-2213182/Jennifer-Garner-steals-red-carpet-kiss-husband-Ben-Afflecks-Argo-film-premiere.html">premiere of "Argo" in October</a>.

  • Mariah Carey and Nick Cannon

    Mariah Carey somewhat sloppily kissed husband Nick Cannon (who was holding their son, Morroccan) while <a href="http://www.radaronline.com/exclusives/2012/01/mariah-carey-nick-cannon-emotional-bet-honors-photos">accepting her tribute</a> at the BET Honors in January.

  • Mitt and Ann Romney

    Mitt and Ann Romney shared a stiff smooch onstage before Mitt <a href="http://www.huffingtonpost.com/2012/11/06/mitt-romney-concession-speech_n_2036451.html">conceded defeat to President Obama</a>.

  • Vivienne Westwood and Andreas Kronthaler

    Fashion designer Vivienne Westwood looks very uninterested in husband Andreas Kronthaler as he kisses her at her show at Milan Fashion Week in June.

  • Ed Miliband and Justine Thornton

    Britain's Labour Party leader Ed Miliband clearly has other things on his mind as he kisses wife Justine Thornton at the <a href="http://www.guardian.co.uk/politics/2012/oct/04/ten-things-labour-conference-2012">Labour Party Conference</a> in October.

Keep in touch! Check out HuffPost Weddings on Facebook, Twitter and Pinterest.

Also on HuffPost:

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Source: http://www.huffingtonpost.com/2012/12/28/awkward-kisses_n_2331683.html

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H5N1: Dr. Carroll: Haiti&#39;s general hospital is still very sick

Via his blog Dying in Haiti, Dr. John Carroll posts a video:?Haiti's General Hospital is Still Very Sick. His introduction:
The General Hospital in Port-au-Prince is still broken. ?And so the patients remain broken.?The political will is just not there to fix it.
Highly recommended.

Source: http://crofsblogs.typepad.com/h5n1/2012/12/dr-carroll-haitis-general-hospital-is-still-very-sick.html

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Hillary Clinton to return to work next week

Secretary of State Hillary Rodham Clinton is expected to return to work next week, almost three weeks after being sidelined by a concussion.

Clinton spokesman Philippe Reines says Clinton continues to recuperate at home and will resume her office schedule next week. He says Clinton had no schedule this week because of a long-planned holiday.

Aides and doctors say Clinton contracted a stomach virus in early December and became dehydrated, then fainted, fell and hit her head. She was diagnosed with a concussion on Dec. 13 and hasn't been seen in public since.

Clinton's illness led her to cancel an overseas trip and scheduled testimony before Congress about the attack on the U.S. Consulate in Libya.

Also Read

Source: http://news.yahoo.com/hillary-rodham-clinton-return-next-week-234724412.html

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Friday, December 28, 2012

Tips for a Successful Product Launch | Easy Home Business Blog

All the techniques with internet marketing are available to anyone who chooses to use them, but it is interesting that they do not all use them with the same degree of proficiency. It is not hard to give you many examples of this; click here is such an example because it is popular. Some people do things better than you and many do it worse; so we think it is a great idea to want to do it the best ? pass them all. But we all know there are many who are impatient or lazy, and then they just do the bare minimum with any endeavor. We have often felt that there are a hundred little things that all work in unison to do something amazing like cause people to pay you money for something. All the greatest business people on the net who started small eventually realized how critical testing all those small parts are for getting the greatest conversions. In order to successfully launch a product online, you have to consider several factors. Your product?s launch can make or break its success which is why it?s so important. Here are some steps to take to help ensure a successful launch for your product. Create the Buzz: Many product launches fail because the owners didn?t create a buzz for their product. If you want people to take notice of your product, there needs to be a buzz surrounding it before it launches. You need to create something interesting; something your target audience will love which means to create buzz you need to do more than create a Facebook event. The purpose of the initial buzz is to grab your target audience?s interest and to give them something worth talking about. Lengthen the Pre-Launch Period: to make sure that your launch works well and that you get enough buzz built up, you should make sure that you have a long enough pre-launch period. This is the phase in which you do as much prep as possible to make sure that your product sells well. When you don?t do this and just launch the product right after you announce it, you run the risk of only making a few sales. However, the reason you put a lot of planning into your launch is to ensure a flood of sales on the actual launch date. Launching a product online gives you the best opportunity to create a really good buzz for what you are selling and when you release information in a slow-drip kind of fashion, you create a real sense of need and urgency in your customers that will ensure that they will want to know more. Without putting in enough time with your buyers you won?t see any sales on the day of your launch. A good sized pre-launch period is at least five to six weeks long. If you don?t want to spend that much time on that you should at least put in three weeks. This gives you enough time to build a good level of interest in the launch of your product. Anytime we read about some twist on something marketing related, we automatically think if it will work with our campaigns. While zox pro is very useful and diverse, it just depends on your particular situation. We suppose there may be things like time constraints that could make it difficult to do more with their online businesses. Very many online businesses are extremely serious, and therefore they will always be interested in adding new revenue streams. The gains you can realize by scaling what you have going on with any advertising and your marketing can make all the difference. Also, remember there is nothing wrong with testing and trying something new, and that is really the only intelligent approach to expansion. Update Your Joint Venture Partners: The most important thing about launching a successful online product is how well you stay in touch with your joint venture partners before your launch the product. If you want your joint venture partners to give you their approval, then you have to tell them what is going on with the product. Always keep them advised. Being trustworthy when it comes to your joint venture partners will make a large difference for when you launch your product. In addition, you should attempt to score more joint venture partners before launching the product. This is because the larger number of joint venture partners that you have, the more of an impact it will have. All of the things you do during your pre-launch period will inform the success of your post-launch period so don?t hold back.

Source: http://www.easy-home-business.com/blog/tips-for-a-successful-product-launch/

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Oil prices rise ahead of US fiscal-cliff talks

(AP) ? The price of crude rose Friday, following stock markets in Asia higher hours ahead of a last-ditch effort in Washington for political leaders to strike a budget deal before the year-end deadline.

Benchmark crude for February delivery rose 40 cents midday Bangkok time to $91.27 per barrel in electronic trading on the New York Mercantile Exchange.

The contract fell Thursday following a reported drop in U.S. consumer confidence and growing pessimism that President Barack Obama and Republican lawmakers will reach a compromise on ways to avoid the so-called fiscal cliff ? hundreds of billions of dollars in government spending cuts and tax increases that take effect automatically in 2013 unless lawmakers act.

Hopes that a compromise might be reached were raised after Obama, who cut his Hawaii vacation short, invited congressional leaders to the White House for talks Friday.

In other energy futures trading:

? Wholesale gasoline rose 1.2 cents to $2.8334 a gallon.

? Brent crude, used to price various kinds of foreign oil, rose 48 cents to $111.28 per barrel in London.

? Heating oil rose 0.3 cent to $3.0522 a gallon.

? Natural gas lost 1.3 cents to $3.399 per 1,000 cubic feet.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-12-28-Oil-Prices/id-9c1b8205ce6f441a8c0e63ee5bdbbfeb

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Wednesday, December 26, 2012

WeChat Trademark And Tencent&#39; s Problem in Trademark ...

u=1364176128,1836969918&fm=11&gp=0(By You Yunting) In recent, several medias have interviewed the author on the squatting of ???? trademark, which is the name of a LBS software of Tencent Inc. (the ?Tencent?), and the English name of it is WeChat. The story of it is: A company admitted in Beijing (the ?Beijing Company?) made its trademark application of ???? in Class 38 on 17th January of 2011. Tencent, who runs WeChat (????) software, made its own application several a week later on 24th. For the first application principle, Tencent?s application has been refused by the authority. And part of Beijing Company?s application has also been refused, while part of it was opposed. Currently, WeChat (????), the hit product of Tencent, is with no any records in Class 38, which is the most related class for the app.

But it seems that the problem occurred is not limited to this. As checked by the author, Tencent has only applied its trademark in Class 9 and Class 38, not covering all other classes related to the software, which also contributed to the fall of some prominent classes. By the rough retrieval, the Class 35 of online advertising, the Class 36 of finance, Class 41 of online gaming and Class 42 of program design, website and date exchange have all been first registered by third parties. And it is beyond the question that the above registration would impair the control of Tencent over the WeChat (????) brand, and the further progress of the brand. As the professional engaging in the trademark protection and has the experience in large scale company of the IPR management, the author would like to discuss the issue on how to settle the Internet companies in trademark management.

I. The process of the new product launching

The issue to some extent is mainly resulted by the internal process defect of Tencent, and that once experienced by the author. In 2005, Shanda launched three new products, including EZbox, EZpod and EZmini. But the product releasing was not informed to the management department in advance, which led to the squatting of the names of the new products and no remedy could be found to fully recover that losses. For that incidence, the IPR department as the author worked in at that time shall of no excuse to take the liability, but the development of the products is under confidence and would not be released in prior. Aside from the liability taking, we made the remedies as follows:

(1) To make the supplementary trademark application of the product;

(2) To take over the power of domain name application so that to ensure the synchronized application of domain name and trademark;

(3) To make the rules on the management of trademark, copyright and patent within the company, and to demand the signing by the IPR department before the releasing of the new product;

(4) To deliver the IPR training to all the staffs of the company, and as got known by the author in last month, a PPT made for internal training in 2005 is still spreading among the legal departments of some online game companies.

II. The problem of matching between the application and amounts of new product

If the author is still working in the IPR department, undoubtedly I would be headache with the trademark management, for what faced me is a company with millions of products and would update its library each month. And therefore you could imagine the major liability on the shoulder of me and my colleagues, for the accident may happen in every single absence of mind. Tencent, as a company with the market value above billions, shall surely have its own IPR management system, and yet not known for what reason, the giant could precluded its popular app from the management system this time. As showed in Baidu library, WeChat (????) was officially launched in January of 2011, but not until December of that year did Tencent registered its Chinese name a trademark. That may be accused of its development team is resided in Guangzhong, apart from the headquarter in Shenzhen or Beijing, the town concentrating Tencent?s main business.

In addition to the avoidance of the mistake making, to make a better job shall also be taken into account. Generally, each company shall have its general trademark application form, which indicates the scope of 10 most popular products or services. But considering Tencent has thousands of products, and each of them is with different function and service object. Once to select the generic product when registering the trademark, it is obviously that the purpose of product protection could not be fulfilled. Shanda used to own a coded product, and when made the original application, the product chose was as same as those for the online games, but as later found by the company, the original application did not include the coded product, and thereby the company has to remake its application for no other alternatives are available. But once the careful selection is made for each single product, the IPR department could not feed that demand for the limitation on the staff numbers. And for the large companies like Tencent, the outsourcing of the business to other companies would also bring the risk of trade secret violation.

In addition, the application catalogue of the trademark office is updating from time to time, and how to make the company get the most matching application over their latest product or service is also an issue for the company. Like on 14th December of 2012, the State Trademark Office updated many products that maybe applied the trademark in accordance with the latest issued classification. And the classes related to Tencent include Class 9 of computer gaming software, Class 28 of game console, Class 38 of online BBS and Class 42 of software operation [SaaS],etc.

III. The issue of synchronization of the trademark protection and product development

About two years ago, the author once wrote an article ?Legal Enlightenment of Tencent Trademark Application Strategy?, which is focusing on the trademark registration of Tencent. And of my views then, ?Tencent would make a full-class registration for the most important product, while for some ordinary product the registration would only cover the most related class?. But the question is, all the products have their own process of development, some originally not eye-catching products could be the ?star? product someday in the future. And by then, whether the trademark and other IPR protection measures of the company could keep pace with the development is essential to the company, or otherwise the problems could be foreseen.

At the end of 2011, namely the start of WeChat, the trademark registration by Tencent in Class 9 and Class 38 would not arise any problems. But with the rapid development of it since the beginning of 2012, from instant messaging software to a platform of the network communication, the trademark protection then shall keep pace with the product development. But to our disappointment, Tencent has not made that all-class registration, which has directly led to the squatting by others in the class of E-commerce, gaming and online finance. That is not a question to be seen in single, but a systematic problem. When the business department is focusing on the product development, they would not know how many skills in the trademark application. But as the management organ of IPR department, due to being trapped in the tedious and detailed works, and combating with piracy, lawsuit and competition with the rival, they are highly possible could not spare more time to the legal protection on the product. After the event, we suggest Tencent to develop a rapid protection system on the product protection. And to evaluate the rapid developed product and the protection from IPR department.

Lawyer Contacts

You Yunting?86-21-52134918? youyunting@debund.com/yytbest@gmail.com

Disclaimer of Bridge IP Law Commentary

Source: http://www.chinaiplawyer.com/wechat-trademark-tencent-problem-trademark-management/?utm_source=rss&utm_medium=rss&utm_campaign=wechat-trademark-tencent-problem-trademark-management

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2012: The year malware surged 'dramatically'

4 hrs.

December is "prediction season" in the cybersecurity industry. Every major anti-virus software maker and digital-security provider issues its own forecasts of what computer users face in the coming year.?

So far this month, the predictions for 2013 look a lot like those for 2012: more?Android malware, increased cyberattacks by nation-states and greater activity by "hacktivist" groups such as Anonymous.?

However, a few companies go back and check their own predictions at the end of the year to see what they got right ??and wrong.?

One company that does so is Moscow-based Kaspersky Lab, one of the top five anti-virus companies in the world.?

"In 2011, we really saw a number of things rising up: hacktivism; big?database breaches; attacks against Androids; attacks against Macs; data espionage became daily business in 2011," said Roel Schouwenberg, senior researcher at Kaspersky's Boston-area office. "When we look at 2012, we saw a further evolution of all these new trends."?

Kaspersky made the following predictions for 2012:?

  • Hacktivist?groups, who attack computer systems for political or social reasons, would continue to increase their activities?
  • A higher rate of "advanced persistent threat" attacks, or state-sponsored espionage efforts?
  • More incidents of cyberwarfare involving customized, state-sponsored malware?
  • Attacks on software and game developers such as Adobe, Microsoft, Oracle and Sony?
  • More aggressive actions from law-enforcement agencies against cybercriminals?
  • An increasing rate in the growth of threats to the Android mobile platform?
  • Successful attacks on Apple's Mac OS X computer platform?

Let's examine five of the top security incidents that shaped 2012 and check the accuracy of the Kaspersky researchers in light of those predictions.?

1. More Mac OS X malware
Security experts had anticipated an outbreak of malware targeting Mac OS X for years; 2012 was when it finally happened.?

The bug that did it, called the?Flashback or Flashfake Trojan, first appeared near the end of 2011, but didn't reach its peak rate of infection until March of 2012.?

Flashback infected more than 700,000 Macs around the world, the largest known Mac OS X infection to date.?

"In 2011, we predicted that we would see more Mac malware attacks," said Kaspersky Lab's Costin Raiu and David Emm in a?blog posting. "We just never expected it would be this dramatic."?

Why did Flashback wreak such havoc??

One reason was a well-documented Java vulnerability, which Apple took a long time to patch even after it had been publicly disclosed. The Flashback authors took advantage of Apple's delay to incorporate the Java exploit into their otherwise unremarkable creation.?

The second reason was the general?lack of awareness among Mac users?about security. Proper anti-virus software would have stopped Flashback's attack, yet most Mac users felt they didn't need it.?

Flashback wasn't the only successful attack on Mac OS X systems in 2012. There were multiple espionage-related attacks on Macs used by Tibetan dissidents and exiles. Some of the attacks used corrupted files purporting to?come straight from the Dalai Lama, Tibet's exiled leader.?

"The espionage angle may be a bigger factor for Mac right now than regular consumer malware," Schouwenberg said. "For general cybercrime, most criminals go after Windows because that's what they know. That's what's easiest for them."?

"But when it comes to these targeted attacks, the attackers go after whichever machines the targets are using. So if the targets are using Macs, they'll go after Macs."?

Schouwenberg said in terms of the proportion of available systems infected, Flashback was the most successful malware outbreak of the year.?

"When you look at relative market share, the Flashback malware in terms of prevalence was the size of [the infamous Windows worm]?Conficker," he said. "This was an absolutely huge event in the Apple world. When you extrapolate [the number of Macs infected] to Windows numbers, that's about 10 million."?

2. Cyberweapons: Flame??
Cyberwarfare is a term that often gets hyped up, especially when a politician or general is speaking.?

In fact, the?Stuxnet worm, which crippled an Iranian uranium-enrichment facility in the summer of 2010, was for nearly two years the only known cyberweapon that had destroyed anything.?

That changed this past spring, when a series of cyberattacks destroyed computer systems at oil facilities in Iran, as well as in the offices of the Iranian oil ministry.?

Wiper, the malware thought to be responsible for the attacks, was never found, although certain tell-tale signs indicated it was similar to Stuxnet and its cousin Duqu.?

During the investigation in May, however, researchers from Kaspersky, the Iranian computer emergency response team MAHER and the CrySyS Lab at Budapest University in Hungary discovered something else ?possibly the most sophisticated piece of malware ever seen. Kaspersky's team called it "Flame."?

The size, age and sophistication of Flame were startling. It was 20 megabytes in size, as large as a complex smartphone game, while most malware is only a few dozen kilobytes in size.?

Flame contained a dozen different modules that could be added and subtracted according to the task at hand, which made it extremely versatile as spyware.?

It could map out networks, index files, record audio and video, log keystrokes, take screenshots and archive emails and instant messages. When its job was done, it would destroy all signs of itself on any 32-bit Windows PC, and sometimes the host system as well.?

Yet despite its size, Flame was at least five years old at the time of its discovery ?an enormous amount of time for a piece of malware to be "in the wild."?

As?Raiu said in a press release, Flame was "an example of a complex malicious program that could exist undetected for an extended amount of time while collecting massive amounts of data and sensitive information from its victims."?

A couple of weeks after its discovery, Dutch researchers found that Flame's creators had pulled off a mathematical breakthrough.?

Using unknown techniques, Flame's creators had created a nearly-impossible?cryptologic collision?that allowed Flame to present itself as a signed, genuine Windows update package direct from Microsoft. No anti-virus software could have stopped it.?

?Gauss...?
In August, Kaspersky researchers found a highly sophisticated Trojan in the Middle East, this time spying on Lebanese banks.?

Like ordinary criminal banking Trojans, this new malware, which Kaspersky researchers dubbed "Gauss," stole online-banking credentials to break into accounts. Yet Gauss didn't steal any money ?just information.

In their year-end review, Raiu and Emmer said Gauss added a "new dimension to nation-state cyber-campaigns," even if it was nowhere as sophisticated as Flame.?

"It appears there is a strong cyber component to the existing geopolitical tensions ?perhaps bigger than anyone expected," they added.?

? and Shamoon?
That would prove to be an understatement. Later in August, Shamoon, a piece of especially destructive, yet simple, malware, made?its world debut.?

Named after a piece of text embedded deep in its code, Shamoon launched an attack against the state-owned Saudi Arabian oil company Saudi Aramco and destroyed data on more than 30,000 computers. ??

Shamoon was crude but effective. It searched an infected system for certain files, sent a list of those files to a remote server, and then methodically deleted key parts of the installed Windows system, rendering the infected machine useless.?

"You have the hacktivist movement claiming credit for that attack, which may or may not be the case," Schouwenberg said.?

"Shamoon wasn't really that sophisticated, but when you look at the relevance of the incidence, it's extremely, extremely important," Schouwenberg added, "especially when you consider the fact that Saudi Aramco announced just recently that they strongly believe that Shamoon's real target was to mess with the oil production rather than just sabotaging the machines in the corporate network."?

Kaspersky researchers said many details about Shamoon were still unknown, such as how the malware infected Saudi Aramco's systems in the first place, or who was behind the malware.?

Some observers suspect Iran created and used Shamoon as an attempt to cripple Saudi Arabia's oil production, which would cause oil prices to rise, benefiting cash-strapped Iran.?

3. Exponential growth in Android malware?
During 2011, there was an explosion in the number of?malicious threats against the Android platform. It was obvious that the trend would go on.?

Kaspersky, as well as most of its competitors, accurately predicted that the number of threats for Android would continue to grow at an alarming rate in 2012.?

"We predicted we would see an explosion in Android malware and that's what we saw," Schouwenberg said. "There is a huge amount of Android malware these days, although not anywhere near the amount of Windows malware that we see. But it's grown very dramatically."?

How dramatically??

"The number of samples we received continued to grow and peaked in June 2012, when we identified almost 7,000 malicious Android programs," Raiu and Emmer wrote. "Overall, in 2012, we identified more than 35,000 malicious Android programs, which is about six times more than in 2011."?

So why is there so much Android malware, and so little malware targeting its competition, Apple's iOS??

It's because?iOS is locked down tight. Apple oversees every part of the hardware and software development, and strictly controls which apps can be installed on iOS devices.?

Android, however, is a free-for-all. Dozens of manufacturers make hundreds of Android devices, and the operating system is a little different on each one. Manufacturers and cellular carriers?refuse to update Android?in a timely manner, resulting in security holes that are left unpatched for months or years.?

"Off-road" app markets flourish, especially in China where access to the official Google Play store is restricted. Google has belatedly tightened security in both Android itself and in the Google Play store, yet its efforts have a long way to go before they can match Apple's.?

Still, the tighter security in the latest versions of Android may be having an effect. Kaspersky's own figures show that while the number of new Android threats continued to grow in the second half of 2012, the rate of growth began to slow.?

4. Advanced persistent threats go quiet?
Advanced persistent threat hackers, i.e. cyberspies, were certainly active in 2012, yet didn't have the spectacular successes they'd had in previous years.?

Perhaps the most visible attack on Western targets was the discovery in September 2012 that two pieces of malware had been signed using a?valid Adobe code-signing certificate.?

Apparently, someone, somehow, had broken into an Adobe server and stolen authentication certificates.?

"This discovery belongs to the same chain of extremely targeted attacks performed by sophisticated threat actors commonly described as APT," wrote Raiu and Emmer. "The fact that a high profile company like Adobe was compromised in this way redefines the boundaries and possibilities that are becoming available for these high-level attackers."?

5. Data breach after data breach?
One thing that Kaspersky failed to anticipate in 2012 was the seemingly unending parade of huge data breaches involving companies and organizations with inadequate security.?

In early June, the business-networking website LinkedIn had?6.4 million passwords stolen. The passwords were encrypted, but in a very simple way that meant most could easily be deciphered.?

A day later, online-dating service eHarmony suffered a similar breach,?losing 1.5 million passwords, also poorly encrypted.?

In July, struggling Web giant Yahoo was embarrassed by a data breach that revealed?450,000 passwords?had been stored without any encryption at all. It wasn't entirely Yahoo's fault, since the database was acquired with the 2010 purchase of another company, but it was also evident that no one had bothered to check.?

Worst of all was the revelation in late October that vital personally identifiable information on?3.8 million adult residents of South Carolina, plus 1.9 million dependents and 700,000 businesses, had been stolen from the state tax agency.?

Entire tax records, containing names, addresses, dates of birth and, worst of all, Social Security numbers, were all stored unencrypted. Virtually the entire state population of 4.7 million people was put at grave risk of identity theft.?

Weeks after the breach was revealed, the state government was blaming the federal IRS for not providing strong security guidelines, and was itself being criticized by security experts for not revealing enough about what had happened.?

Looking back, and forward?
"There isn't too much that was shocking news over 2012, just these up-and-coming things [from] 2011 that really established themselves in 2012," Schouwenberg said. "But we also saw some examples of new nation-state [campaigns] like Flame and Gauss. But from my personal point of view, the most significant event of the year was Shamoon."?

As for 2013, "we expect the next year to be packed with high-profile attacks on consumers, businesses and governments alike, and to see the first signs of notable attacks against the critical industrial infrastructure," Raiu said in a company press release.?"The most notable trends of 2013 will be new examples of cyberwarfare operations, increasing targeted attacks on businesses and new, sophisticated mobile threats."

Source: http://www.nbcnews.com/technology/technolog/2012-year-malware-surged-dramatically-1C7659317

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