Tuesday, March 5, 2013

Nintendo to Show a Lot of Unreleased Games at the SXSW Gaming ...

@MasterWario I agree, Nintendo has a bit of a marketing problem at the moment. Though, I do feel like games don't get nearly as much advertising as movies in that you hardly see marketing for it until a week or so prior to release. I remember only seeing Dead Space 3 commercials not long before and after it released. Now, it is pretty much non-existent.

It doesn't help that pretty much every site has this weird bias against Nintendo (other than here....obviously). There are a few stories here that I haven't seen anywhere else. For instance....there were 2 indie games announced for the Wii U and 2 different devs gave Nintendo praise for how easy they are to work with....IGN had neither story, nor the one about Crysis 3 being ready to launch. Joystiq is a little better, but not much.

I kind of feel like Nintendo is doing a soft launch of the Wii U, since there were hardly any commercials around during launch and none of them really showed anything. Let the early adopters pick it up, help with tweaks, word of mouth, streamline and build the Miiverse while the library grows. Then blow the doors off at E3 and bring a deluge of games this fall.

I'd expect to see commercials/ads for Luigi's Mansion in the next couple weeks, same goes for Lego City....especially on channels with child demographics. Marketing to kids will get the parents to buy, while gamers tend to know about things ahead of time. Casuals might see an ad somewhere but neither of those games falls into the same market as something like Wii Fit, so they are less likely to care regardless.

Source: http://www.nintendolife.com/news/2013/03/nintendo_to_show_a_lot_of_unreleased_games_at_the_sxsw_gaming_expo

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